Well, it was certainly fun to point out all the processed carbage sporting health claims like 100% WHOLE GRAINS on the package. But now let’s turn to the flipside: more evidence that people are ignoring the arterycloggingsaturatedfat! and healthywholegrains! nonsense promoted by The Anointed at the USDA, the American Heart Association, the American Diabetes Association, etc.
First, let’s take a trip to the grocery store … not a Whole Foods, but a local Kroger. As I’ve mentioned before, Kroger introduced a line of minimally processed foods under the brand name Simple Truth. Here’s what Fortune magazine had to say about the brand’s success:
Shoppers are still shopping, but they’re often turning to brands they believe can give them less of the ingredients they don’t want—and for the first time, they can find them in their local Safeway, Wegmans, or Wal-Mart. Kroger’s Simple Truth line of natural food grew to an astonishing $1.2 billion in annual sales in just two years.